Senyum Residences Floor Plan:

Market Analysis: Senyum Residences

Senyum Residences is a prestigious high-rise residential development by Crescendo Berhad, strategically located in Johor Bahru city centre, just 900 meters from the upcoming RTS Bukit Chagar Station and within close proximity to CIQ. This premium location offers seamless access to Singapore and key lifestyle destinations such as KSL City Mall, Johor Bahru City Square, and Komtar JBCC.

The residence features upscale sky facilities across Levels 9 and 46, including Johor Bahru’s first Sky Pickleball Court, Sky Swimming Pool, Sky Clubhouse, Sky Yoga Room, and Sky Café—making it a lifestyle-oriented development targeted at urban dwellers and investors.

🌆 Johor Bahru City Centre Market Overview

The central business and transit-oriented zone of Johor Bahru is experiencing strong interest from both Malaysian and Singaporean buyers, fueled by:

RTS Link Completion (2027)
Once completed, the RTS will cut commuting time to Singapore to under 5 minutes, making city-centre properties like Senyum Residences highly desirable.

CIQ Accessibility
Its location near the JB Sentral-Checkpoint complex provides convenience for cross-border workers and Singapore-based investors seeking second homes.

Retail & Lifestyle Hub
Proximity to malls such as Komtar JBCC, KSL City, and R&F Mall positions this area as the lifestyle epicentre of Johor Bahru.

Urban Redevelopment
Ongoing city revitalization efforts and state-backed incentives for investment are increasing the liveability and value of the CBD.

🔍 Comparison Table

⚙️ Key Market Drivers for Senyum Residences

🚆 Proximity to RTS Bukit Chagar
Only 900m to Malaysia’s RTS station, giving residents fast, direct access to Woodlands North MRT in Singapore.

🏙️ Central Urban Living
Enjoy the convenience of being in the heart of JB’s city centre, minutes from CIQ, major malls, hospitals, and hotels.

🌇 Sky-Level Lifestyle Facilities
Level 9 and 46 offer an exceptional range of facilities: Sky Pickleball Court, Sky Clubhouse, Swimming Pool, Sky Business Centre, BBQ Pavilion, Yoga Room, and more.

🎯 Reputable Developer – Crescendo Berhad
Known for delivering quality projects across Johor, ensuring peace of mind for buyers.

🛡️ Safe and Secure Living
Gated and guarded environment with 24-hour security and multiple access control systems, perfect for both end-users and investors.

📈 Pricing Outlook

Priced between RM480 to RM510 per sq.ft., Senyum Residences is attractively positioned within the city centre market, particularly with its proximity to the RTS. As the completion date of the RTS approaches and demand for transit-oriented housing increases, significant capital appreciation potential exists.

Compared to more premium projects nearby, Senyum Residences offers better value while maintaining high-end features and location benefits—making it a strong mid-upper market contender.

🎯 Target Market & Investment Potential

Target Market:
Ideal for working professionals commuting to Singapore, urban homeowners seeking city conveniences, and Singaporeans seeking secondary homes or retirement units in JB.

Investment Potential:
With JB’s transformation into a transit-oriented international zone, early investors in Senyum Residences are well-positioned to benefit from both rental yields and long-term capital gains, especially as the RTS nears completion and CIQ upgrades continue.