i-nova SOHO Reviews | Property For Sale & Rent Market Analysis | i-nova SOHO New Launch Property Johor Bahru
May 7, 2025
i-nova SOHO
Johor Bahru, Johor
| Property Price | Estimated Repayment | Bedrooms | Bathrooms | Size (sqft) |
|---|---|---|---|---|
| Starting from RM 275,900 | RM 1,185/ mo | 1, 2 bed | 1, 2 bath | 467 – 646 sqft |
i-nova SOHO Photo
About This Project – i-nova SOHO
Redefine Modern Urban Living at i-Nova SOHO
Step into Johor Bahru’s first high-rise SOHO development in Taman Kempas Utama, featuring 922 units with versatile layouts from 467 sq. ft. to 646 sq. ft. Perfectly tailored for young professionals, couples, and savvy investors, i-Nova SOHO blends stylish living with outstanding connectivity to the city centre.
With soaring 3-meter ceilings, every unit exudes space and comfort, while smart digital infrastructure supports a seamless balance between work and lifestyle. Residents can indulge in over 20 curated amenities—including a swimming pool, glass-walled gym, co-working space, and more—strategically located atop the podium for maximum convenience.
Ideally positioned just 3 km from ETS Kempas Baru and 13 km from CIQ, i-Nova SOHO offers unrivalled accessibility via the North-South Highway, Pasir Gudang Highway, and Eastern Dispersal Link (EDL). This is more than a home—it’s an urban retreat where modern design meets effortless connectivity.
| Property Details | Information |
|---|---|
| Property Type | Soho for sale |
| Developer | IOI Properties Group Berhad |
| Tenure | Freehold |
| Completion Year | 2029 |
| Total Units | 920 |
| Status | New launch |
| Listing ID | 60400171 |
| Facility | Facility |
|---|---|
| 🛡️ 24 Hours Security | 🍖 BBQ |
| 🚗 Covered Car Park | 🚖 Drop Off Point |
| 🏋️ Gym | 🌳 Landscaped Garden |
| 🏛️ Multi-purpose Hall | 🅿️ Multi-storey Car Park |
| 🏋️♂️ Outdoor Gym | 🚘 Parking |
| 🛝 Playground | 👣 Reflexology Path |
| 🧖 Sauna | 🕌 Surau (M/F) |
| 🏊 Swimming Pool | 🧘 Yoga Room |
i-nova SOHO Plan:
Here’s your The i-nova SOHO mortgage breakdown Table :
| Item | Amount |
|---|---|
| Est. Monthly Repayment | RM 1,185 / mo |
| Principal | RM 371 |
| Interest | RM 814 |
| Total Downpayment | RM 27,590 |
| Loan Amount (90% LTV) | RM 248,310 |
| Property Price | RM 275,900 |
| Interest Rate | 4 |
| Loan Tenure | 30 years |
Market Analysis: i-nova SOHO
Project Overview
i-Nova SOHO is the first high-rise SOHO development in Taman Kempas Utama, Johor Bahru, offering 922 units with built-up sizes ranging from 467 sq. ft. to 646 sq. ft. Designed for young professionals, couples, and investors, the project combines affordable pricing, flexible layouts, and strong connectivity.
Key selling points include:
- Strategic location near ETS Kempas Baru (3 km) and CIQ (13 km).
- Excellent connectivity via North-South Highway, Pasir Gudang Highway, and EDL.
- Modern facilities: swimming pool, glass-fronted gym, co-working space, landscaped podium amenities.
- Affordable entry point compared to central JB SOHO and serviced apartment developments.
Market Positioning
i-Nova SOHO is positioned as a value-driven SOHO investment with strong rental potential, targeting:
- Young professionals & couples seeking lifestyle convenience.
- Investors eyeing affordable rental units close to Johor Bahru city.
- Cross-border workforce commuting between JB & Singapore.
The development is expected to attract demand due to its lower entry price, compared to similar SOHO/apartment projects in Tebrau, Austin, and JB city.
📌 Comparison Table: i-Nova SOHO vs Nearby Developments
| Project | Location | Built-up Size | Price Range (RM) | Price PSF (approx.) | Key Selling Points |
|---|---|---|---|---|---|
| i-Nova SOHO | Taman Kempas Utama | 467 – 646 sq. ft. | RM 270k – RM 400k | RM 580 – RM 650 | First SOHO in Kempas, affordable entry, strong connectivity, >20 facilities |
| Sky Loft Suites | Bukit Indah, JB | 690 – 1,350 sq. ft. | RM 480k – RM 850k | RM 700 – RM 750 | Larger layouts, premium expat enclave, near AEON & schools |
| Austin Suites | Taman Mount Austin | 500 – 850 sq. ft. | RM 320k – RM 500k | RM 600 – RM 700 | Popular student/young professional hub, near Sunway College & AEON |
| Paragon Suites | JB City Centre | 710 – 1,500 sq. ft. | RM 650k – RM 1.2m | RM 850 – RM 950 | Luxury city living, sea view, 5 mins to CIQ |
| Greenfield Regency | Skudai | 500 – 1,200 sq. ft. | RM 350k – RM 550k | RM 580 – RM 650 | Mid-range condo, good rental catchment, near Sutera Mall |
📈 Market Insights
- Competitive Edge: i-Nova SOHO offers one of the lowest entry points in the JB market for new high-rise units, especially appealing to first-time buyers.
- Rental Demand: With its proximity to Kempas Baru ETS station and Singapore connectivity, units are likely to command steady rental yields (4% – 5%).
- Target Buyers: Young working adults, small families, and cross-border professionals.
- Future Potential: Kempas Baru is set to become a key transit hub, further boosting capital appreciation.
✅ This positions i-Nova SOHO as a value-for-money investment in Johor Bahru, with strong fundamentals for both own-stay and rental play.
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